Webinar: Underwater — Negative Equity Is Not Just a Consumer Problem
Live panel on August 12, 2026: how a record share of buyers ended up underwater, what it costs lenders, dealers, and OEMs, and the levers that make vehicles affordable again. Free to attend.

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Wednesday, August 12, 2026 · 12:00–1:00 PM EDT · Online
Registration is handled on Luma, a free event platform. Tap the button, enter your name and email, and Luma sends the calendar invite and the join link straight to your inbox. You'll also get a reminder before we go live.
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Average transaction prices near $50,000, loan terms stretching to 84 months, and softening used-vehicle values have put a record share of buyers underwater on their trade-ins. Negative equity is usually told as a consumer affordability story, but it travels through the entire value chain: it suppresses trade-in volume, distorts loan-to-value ratios, raises lender risk, complicates lease returns, and quietly caps how many deals a store can actually close.
What we will cover
AutoMobility Advisors is convening a panel across retail, lending, and product strategy for a one-hour working discussion. The agenda is practical rather than theoretical: where negative equity is concentrated today, how it shows up in desking and F&I, and which programs, pricing structures, and product moves genuinely help customers get out from under a loan instead of rolling the problem forward. Expect a candid read on what is and is not working, plus a live Q&A.
Who should attend
Dealer principals and general managers, lenders and captive finance teams, OEM sales and remarketing leaders, and product or strategy teams working on affordability, subscription, and ownership models.
Details
This webinar is hosted by George Ayres, Managing Director of AutoMobility Advisors, as part of the AMA Webinars series. Registration is free and required — reserve your seat on Luma and Luma emails your calendar invite and join link.
Want the underlying research before the session? Read the white paper Underwater: Negative Equity Is Not Just a Consumer Problem and the companion analysis Negative equity is back, and the deal is doing the hiding.
Join us live
Wednesday, August 12, 2026 · 12:00–1:00 PM EDT · Online. Registration is free and takes about 30 seconds on Luma — name and email only, no account needed. The recap will be posted here after the session.
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