Underwater: Negative Equity Is Not Just a Consumer Problem
Upcoming webinar

Underwater: Negative Equity Is Not Just a Consumer Problem

August 12, 2026
Online webinar · Luma · 12:00–1:00 PM EDT
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By George Ayres
August 12, 2026·Online webinar · Luma · 12:00–1:00 PM EDT

Join AutoMobility Advisors on August 12, 2026 for a live panel on negative equity in auto retail: how buyers ended up underwater, what it costs lenders, dealers, and OEMs, and the practical levers that make vehicles affordable again.

Event details
What
Live webinar · AMA expert panel + Q&A
When
Wednesday, August 12, 2026 · 12:00–1:00 PM EDT
Where
Online · Register on Luma, join link sent by email
Register · Free to attend

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August 12, 2026 · Online webinar · Luma · 12:00–1:00 PM EDT

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Average transaction prices, longer loan terms, and softening used-vehicle values have combined to put a record share of buyers underwater on their trade-ins. Negative equity is usually framed as a consumer affordability story, but it moves through the entire value chain: it suppresses trade-in volume, distorts loan-to-value ratios, raises lender risk, complicates lease returns, and quietly caps how many deals a dealership can actually close.

What we will cover

AutoMobility Advisors is convening a panel of automotive experts across retail, lending, and product strategy for a one-hour working discussion. The agenda is practical rather than theoretical: where negative equity is concentrated today, how it shows up in desking and F&I, and which programs, pricing structures, and product moves genuinely help customers get out from under a loan instead of rolling the problem forward.

Expect a candid read on what is and is not working, plus a live Q&A. Bring your questions for the panel.

Who should attend

Dealer principals and general managers, lenders and captive finance teams, OEM sales and remarketing leaders, and product or strategy teams working on affordability, subscription, and ownership models.

Details

This webinar is hosted by George Ayres, Managing Director of AutoMobility Advisors, as part of the AMA Webinars series. Registration is free and required — reserve your seat on Luma and Luma emails your calendar invite and join link.

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August 12, 2026 · Online webinar · Luma · 12:00–1:00 PM EDT. Registration is free and takes about 30 seconds on Luma — name and email only, no account needed. The recap will be posted here after the session.

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Schedule 20-minutes with AMA. We will use the time to understand what you are trying to accomplish and how AMA can help.

George Ayres, Denise Barfuss, Chip Goetzinger, and Allen Levenson of AutoMobility Advisors at MOVE America.