Mariestella Colón Astacio
Mariestella leads creative and media at AMA, supporting the team and clients with brand, design, and web solutions that align to business goals. She partners closely with every consultant to translate the substance of their work into the voice, visuals, and channels that carry it to market.
She has been with the firm from the beginning, shaping AMA's identity as it grew from a small consultancy into a boutique advisory recognized across the automotive and mobility industry. Her fingerprints are on the brand system, website architecture, and the way engagements are packaged for clients.
Day to day, she runs the firm's visual and editorial voice across the website, event collateral, thought-leadership pieces, decks, and client-facing deliverables — making sure the way AMA shows up in market matches the caliber of the work behind it.
She works across strategy, positioning, and production — from research and messaging through art direction, web builds, and campaign rollout — bringing consultants' expertise to life in formats clients and partners can actually use, share, and act on.
White papers, analysis, and notes from Mariestella's work with automotive and mobility teams.
BLOGNorth American trade rules and the next round of negative equity
Proposed U.S. trade rules could add $2 billion per Detroit automaker annually. The cost moves to the window sticker, the buyer's loan, and then underwater trade-ins.
Mariestella Colón Astacio · Aug 14, 2026
BLOGA Suspension that Reads the Road
Forty-four years from idea to showroom, and the long strange route active suspension took to reach the customer — from a Massachusetts speaker company to a Chinese flagship sedan, and what that says about who funds the last mile of automotive technology.
Mariestella Colón Astacio · Aug 3, 2026
BLOGFrom SDV to AIDV: Where Agentic AI Works in Automotive Today
Everyone in automotive is suddenly using the term AI-defined vehicle, and most of the people using it mean different things. A field guide to what the term means, where agentic AI is producing measurable results, and where it is still a slide in a vendor deck.
Mariestella Colón Astacio · Jul 24, 2026
George Ayres
Managing Director
George has spent three decades inside the automotive industry, with leadership roles at Ford Motor Company, Jaguar Cars, Verizon Telematics, IBM, and a connected-car start-up. He founded AutoMobility Advisors in 2021 to help technology companies scale into Automakers, Tier 1 suppliers, enterprise fleets, EV makers, and the wider mobility ecosystem.
Dan Teeter
Consulting Director
Dan brings more than 30 years across Ford and Nissan, where he most recently led the Connected Vehicles program for North America. He is a market intelligence expert and a practitioner of Six Sigma applied to transactional business processes, now working with AMA clients on strategy, forecasting, and connected services.
Chip Goetzinger
Solutions Director
Chip studied computer science at MIT and earned his MBA at Kellogg before co-founding and growing Nissan's connected services organization from 3 people to more than 60. He later led Product and PMO at SXM Connected Vehicle, and now helps AMA clients deliver complex connected-car programs end to end.
Talk to us about what you want to accomplish
Schedule 20-minutes with AMA. We will use the time to understand what you are trying to accomplish and how AMA can help.
