Mariestella Colón Astacio
Mariestella leads creative and media at AMA, supporting the team and clients with brand, design, and web solutions that align to business goals. She partners closely with every consultant to translate the substance of their work into the voice, visuals, and channels that carry it to market.
She has been with the firm from the beginning, shaping AMA's identity as it grew from a small consultancy into a boutique advisory recognized across the automotive and mobility industry. Her fingerprints are on the brand system, website architecture, and the way engagements are packaged for clients.
Day to day, she runs the firm's visual and editorial voice across the website, event collateral, thought-leadership pieces, decks, and client-facing deliverables — making sure the way AMA shows up in market matches the caliber of the work behind it.
She works across strategy, positioning, and production — from research and messaging through art direction, web builds, and campaign rollout — bringing consultants' expertise to life in formats clients and partners can actually use, share, and act on.
White papers, analysis, and notes from Mariestella's work with automotive and mobility teams.
BLOGThermal management moves to the center of vehicle development
At the Automotive Testing Expo in Novi, engineers from Ford, GM, and Stellantis on SAE's Thermal Management Committee explained why thermal decisions now belong at the architecture stage.
Mariestella Colón Astacio · Oct 30, 2026
BLOGWhy car designers are not listening to academic research on interior design
At the Automotive Design & In-Cabin Expo in Novi, James Rampton of the University of Michigan walked through what automakers have put into their cabins since August 2025 and where academic research fits.
Mariestella Colón Astacio · Oct 30, 2026
BLOGWomen leading technical innovation: AI, readiness, and engineering depth at Vehicle Tech Week
At the Automotive Testing Expo in Novi, an IEEE Women in Engineering panel with leaders from Wayne State, 3M, GM, Infineon, and ADAC Automotive discussed how AI, organizational readiness, and representation shape automotive innovation.
Mariestella Colón Astacio · Oct 30, 2026
George Ayres
Managing Director
George has spent three decades inside the automotive industry, with leadership roles at Ford Motor Company, Jaguar Cars, Verizon Telematics, IBM, and a connected-car start-up. He founded AutoMobility Advisors in 2021 to help technology companies scale into Automakers, Tier 1 suppliers, enterprise fleets, EV makers, and the wider mobility ecosystem.
Dan Teeter
Advisory Director
Dan brings more than 30 years across Ford and Nissan, where he most recently led the Connected Vehicles program for North America. He is a market intelligence expert and a practitioner of Six Sigma applied to transactional business processes, now working with AMA clients on strategy, forecasting, and connected services.
Chip Goetzinger
Solutions Director
Chip studied computer science at MIT and earned his MBA at Kellogg before co-founding and growing Nissan's connected services organization from 3 people to more than 60. He later led Product and PMO at SXM Connected Vehicle, and now helps AMA clients deliver complex connected-car programs end to end.
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