Kap Shah, Principal Consultant at AutoMobility Advisors
Principal Consultant

Kap Shah

Kap began his automotive career in experiential marketing at AMCI while working as a mechanical engineer. After earning his MBA he moved through Audi of America, Edmunds, TrueCar, J.D. Power, Autonomy, and several FinTech and data-analytics start-ups, building fluency across most functions a client team needs.

Most recently he was Head of Business Intelligence, Data & Analytics at Autonomy; before that he led PMO, business development, and new-product ideation at AutoGravity, and ran Retail Industry Advisory and incentive-planning modeling at J.D. Power, where he advised OEMs and finance companies on go-to-market analytics.

His OEM analytics work spans private targeted offers and audience targeting for Mercedes-Benz and Nissan, and retail sales / share analysis and incentive-planning elasticity modeling for Nissan, INFINITI, Mitsubishi, Honda, Acura, and Mazda across a range of segments and price points.

At AMA, Kap brings that cross-functional range — product, marketing, analytics, and partnerships — to client engagements, with specialties in insights, data visualization, vehicle valuation modeling, retail sales analysis, KPI development, price-elasticity advisory, and strategic partnerships.

In pictures

Kap at the LA Auto Show with George Ayres and Erin Keating.

Kap and George Ayres at the Scout booth during the LA Auto Show.

Kap with George Ayres alongside the Hyundai Kona at the LA Auto Show.

Kap and George Ayres on the LA Auto Show floor.

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George Ayres, Denise Barfuss, Chip Goetzinger, and Allen Levenson of AutoMobility Advisors at MOVE America.