Denise Barfuss
Denise is an entrepreneurial executive with more than 25 years in automotive and 10 years leading connected services execution. She has driven transformation across tech, product, marketing, operations, and customer success — data-driven, customer-focused, and known for building high-performing teams that deliver measurable impact.
At Nissan North America, she held senior roles across Connected Strategy, Product Development, Marketing, and Operations. As General Manager and Board of Advisors member at NESNA, she stood up Nissan's first risk-based service contract business with full P&L accountability; at INFINITI she led EV product development and marketing strategy.
She led global operations and go-to-market for Nissan's connected services, owning every consumer touchpoint — connected services, owner portals, mobile apps, and voice assistants — creating the connected-car customer journey and launching enterprise CRM programs across Nissan and INFINITI.
At AMA, Denise leads client engagement, making sure every project is scoped, staffed, and delivered to outcome. She has chaired and moderated dozens of industry panels, bringing operators, OEMs, and technology partners together around what it takes to ship connected products at scale.
Moderating a panel at Women Automotive Network Detroit 2026.
Connecting with industry colleagues at NADA Show.
Meeting a friendly owl on the Home Delivery World show floor.
Saying hi to Mia, the humanoid robot, at NADA Show.
George Ayres
Managing Director
George has spent three decades inside the automotive industry, with leadership roles at Ford Motor Company, Jaguar Cars, Verizon Telematics, IBM, and a connected-car start-up. He founded AutoMobility Advisors in 2021 to help technology companies scale into Automakers, Tier 1 suppliers, enterprise fleets, EV makers, and the wider mobility ecosystem.
Dan Teeter
Consulting Director
Dan brings more than 30 years across Ford and Nissan, where he most recently led the Connected Vehicles program for North America. He is a market intelligence expert and a practitioner of Six Sigma applied to transactional business processes, now working with AMA clients on strategy, forecasting, and connected services.
Chip Goetzinger
Solutions Director
Chip studied computer science at MIT and earned his MBA at Kellogg before co-founding and growing Nissan's connected services organization from 3 people to more than 60. He later led Product and PMO at SXM Connected Vehicle, and now helps AMA clients deliver complex connected-car programs end to end.
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