ANUPAM MALHOTRA
Across more than three decades in the automotive industry, Anupam "Pom" Malhotra has worked at the intersection of business and technology, from the earliest OEM connected-services deployments to today's software-driven vehicles.
At Audi of America, he served as Director and later Senior Director of Connected Vehicles and Data, responsible for the business and operational growth of Audi connect and the company's data portfolio for connected cars. He introduced several industry firsts across infotainment, telematics, V2X, and EV services, and developed new revenue models built on Audi's connected car strengths.
Pom joined Audi in 2010 from General Motors, where he was head of location-based services for OnStar and helped expand the brand into global markets. He later served as Vice President, Future Business Development at FAW-Volkswagen in China, where the FAW-Audi Sales Company received the 2024 Dingge Award for "All Data Smart Enterprise" for its digital transformation work.
At AMA, Pom works with clients on connected vehicle strategy, data and digital services, new revenue models, and mobility partnerships.
Posing with Black Myth: Wukong characters in the BYD booth at the Guangzhou Auto Show (2024).
Accepting the Dingge Award in Beijing on behalf of the FAW-Audi Sales Company for Leadership and Excellence in Digitalization (2024).
Chinese New Year celebrations at FAW-Audi Sales Company, Hangzhou (2024).
Testing the "Motion for Audi connect" OBD-II telematics service in an Audi S5 Cabriolet (2021).
Speaking at the CAR Management Briefing Seminars, presenting "The case for CASE" (2018).
Introducing the Audi Traffic Light Information system's Time-to-Green feature in Las Vegas (2017).
Introducing the industry's first 4G/LTE connected car, the 2015 Audi A3 Sedan, at Automobility LA (2013).
Marina Bay Sands from Gardens by the Bay (Singapore, 2026).
Petronas Towers (Kuala Lumpur, 2024).
Walking the C&O Canal at Great Falls National Park near his home in Maryland.
An incorrigible foodie, Pom never misses Erma's Frozen Custard in Michigan.
George Ayres
Managing Director
George has spent three decades inside the automotive industry, with leadership roles at Ford Motor Company, Jaguar Cars, Verizon Telematics, IBM, and a connected-car start-up. He founded AutoMobility Advisors in 2021 to help technology companies scale into Automakers, Tier 1 suppliers, enterprise fleets, EV makers, and the wider mobility ecosystem.
Dan Teeter
Advisory Director
Dan brings more than 30 years across Ford and Nissan, where he most recently led the Connected Vehicles program for North America. He is a market intelligence expert and a practitioner of Six Sigma applied to transactional business processes, now working with AMA clients on strategy, forecasting, and connected services.
Chip Goetzinger
Solutions Director
Chip studied computer science at MIT and earned his MBA at Kellogg before co-founding and growing Nissan's connected services organization from 3 people to more than 60. He later led Product and PMO at SXM Connected Vehicle, and now helps AMA clients deliver complex connected-car programs end to end.
Talk to us about what you want to accomplish
Schedule 20-minutes with AMA. We will use the time to understand what you are trying to accomplish and how AMA can help.
