Nissan Connect Services Brings the Human Touch
An archive interview from TU-Automotive Detroit 2015 with George Ayres — then leading Nissan Connect Services — on what it takes to make connected vehicle services feel human.
A useful piece of connected-vehicle history: at TU-Automotive Detroit 2015, George Ayres sat down with the Autoline Network to talk through Nissan Connect Services and the design philosophy behind making telematics feel less like a data pipe and more like a driver experience worth paying for.
The interview is a helpful reference point for anyone thinking about how OEMs should be positioning connected services in 2026 — many of the questions being asked today about service design, retention, and the OEM-driver relationship were being tackled in this conversation a decade ago.
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