Getting HMI Right in the Software-Defined Vehicle Era
The AMA team on what it takes to get the human-machine interface right when the vehicle is software-defined — and why most OEMs are still solving the wrong problem.
As vehicles become fully software-defined, HMI stops being a styling exercise and becomes the front door to every service, subscription, and safety-critical feature the vehicle offers. In this AMA webinar, the team walks through what OEMs, tier suppliers, and platform providers need to get right to make the SDV promise actually feel good to the driver.
The conversation covers the tradeoffs between OEM-owned experiences and third-party ecosystems, how generative AI is changing what drivers expect from voice and screen interactions, and where investment tends to be misallocated. If HMI is on your roadmap this year, start here.
Talk to us about what you want to accomplish
Schedule 20-minutes with AMA. We will use the time to understand what you are trying to accomplish and how AMA can help.
