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White paper

Getting HMI Right is Crucial for Autonomous Driving

AutoMobility Advisors, AMA White Paper
September 1, 2025
AutonomousHMIUX

Why human-machine interface design is the make-or-break layer for autonomous adoption, and what the leading programmes have learned about trust, hand-off, and the moments where drivers actually look at the screen.

The autonomous driving conversation tends to centre on perception, planning, and regulation. The layer that decides whether any of it lands with the customer is HMI.

This paper looks at what the leading programmes have learned about the cockpit: how trust is actually earned, how hand-off moments succeed or fail, and where drivers' attention goes in mixed-automation scenarios. It treats HMI as a system that spans display, audio, haptics, and the broader cabin context, rather than a screen design exercise.

It also addresses the emerging design space around gesture, AR overlays, and AI personalisation, with a frank assessment of what is ready for production and what still belongs in research.

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George Ayres, Denise Barfuss, Chip Goetzinger, and Allen Levenson of AutoMobility Advisors at MOVE America.