ALL INSIGHTS
White paper

Getting HMI Right is Crucial for Autonomous Driving

AutoMobility Advisors, AMA White Paper
September 1, 2025
AutonomousHMIUX

Why human-machine interface design is the make-or-break layer for autonomous adoption, and what the leading programmes have learned about trust, hand-off, and the moments where drivers actually look at the screen.

The autonomous driving conversation tends to centre on perception, planning, and regulation. The layer that decides whether any of it lands with the customer is HMI.

This paper looks at what the leading programmes have learned about the cockpit: how trust is actually earned, how hand-off moments succeed or fail, and where drivers' attention goes in mixed-automation scenarios. It treats HMI as a system that spans display, audio, haptics, and the broader cabin context, rather than a screen design exercise.

It also addresses the emerging design space around gesture, AR overlays, and AI personalisation, with a frank assessment of what is ready for production and what still belongs in research.

Step 1 of 2 — one field

Download the White Paper

Enter your work email and the PDF opens right away. We email a copy too, so you can read it on any device.

No spam. One email a month, unsubscribe anytime. We never share contact details with third parties.

Continue reading

More from the AMA team on the topics in this piece.

All news & insights
Book a call

Talk to us about what you want to accomplish

Schedule 20-minutes with AMA. We will use the time to understand what you are trying to accomplish and how AMA can help.

George Ayres, Denise Barfuss, Chip Goetzinger, and Allen Levenson of AutoMobility Advisors at MOVE America.