AMA at The Battery Show 2025
Event recap
AMA at The Battery Show 2025
October 6–9, 2025
Huntington Place · Detroit, MI
All events
By AMA team
October 6–9, 2025·Huntington Place · Detroit, MI

Detroit’s annual convergence revealed an industry coming of age—and the human element powering its

Detroit’s annual convergence revealed an industry coming of age—and the human element powering its transformation

The Battery Show 2025 | Charged: Innovation Meets the Road

Detroit's annual convergence revealed an industry coming of age—and the human element powering its transformation

The hum of possibility filled Detroit's convention halls as The Battery Show 2025 drew thousands of engineers, executives, and entrepreneurs into orbit around a single question: How do we accelerate the transition to electric mobility without losing our way?

This year's event showcased an industry in transition—no longer chasing moonshots alone, but learning to balance breakthrough chemistry with manufacturing realities, visionary software platforms with workforce readiness, ambitious targets with practical execution.

The experience reinforced our conviction that the battery sector has evolved far beyond cells and packs—it's now a complex ecosystem demanding cross-functional expertise and collaborative problem-solving.

A personal highlight: reuniting with Voltaiq, a former client whose battery intelligence platform continues to define best practices in analytics and performance monitoring across the industry. Their trajectory exemplifies what's possible when deep technical expertise meets market need.

The People Behind the Power

Yet amid the technical demonstrations and product launches, one insight crystallized: technology alone won't carry this industry forward. The companies poised to lead are those investing as heavily in people as in R&D—building education programs, developing talent pipelines, and fostering collaboration across the entire value chain.

Elania Farnsworth of SkillFusion articulated this imperative with particular clarity, outlining the urgent need to prepare workers for roles in energy storage systems, renewable integration, and charging infrastructure maintenance. The skills gap isn't tomorrow's problem—it's today's bottleneck.

The Automotive Women's Alliance Foundation networking session underscored another dimension of this people-first approach. Women from across the sector gathered to discuss professional development, mentorship, and leadership pathways in EV manufacturing and supply chains. Their exchange served as a powerful reminder: inclusion isn't peripheral to innovation. It's foundational.

From solid-state breakthroughs to AI-driven diagnostics, The Battery Show captured both the urgency and optimism defining this pivotal moment in transportation. As the ecosystem expands and matures, success will belong to organizations that can harmonize strategy, technology, and partnerships with precision.

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George Ayres, Denise Barfuss, Chip Goetzinger, and Allen Levenson of AutoMobility Advisors at MOVE America.