AMA moderated headline panels at AutoTech Detroit 2024, from the Women's Automotive Network Summit to the closing IVI discussion on where infotainment goes beyond the dashboard.
Refining the IVI experience means balancing customer expectations with standardization — enabling a robust third-party ecosystem without compromising safety or privacy.
AMA on stage at AutoTech Detroit 2024
AutoMobility Advisors joined the industry at the Suburban Collection Showplace in Novi for AutoTech Detroit 2024, a three-day gathering focused on the technologies reshaping the vehicle — from software-defined architectures and connected services to generative AI in the cabin.
Managing Director George Ayres represented AMA on multiple stages across the week, moderating conversations that put OEMs, suppliers, and platform providers in direct dialogue about what production-ready in-vehicle experiences actually require.
Women's Automotive Network Summit — closing panel
Ahead of the main agenda, AMA moderated the closing panel of the co-located Women's Automotive Network Summit, "Where Exactly Are the Opportunities? How to Make Your Own Career Plan." Full recap on the Women Automotive Network Summit — Detroit 2024 event page.
Themes from the show floor
Across the main-stage agenda, three threads kept surfacing: subscription and fintech models redefining vehicle ownership economics, infotainment maturing into a real platform play, and generative AI moving from demo to deployment inside the cabin. Sessions with Mercedes Pay, Parkopedia, BMW of North America, AT&T Business, INRIX, and Amazon Smart Vehicles set the tone for where investment is actually flowing.
Closing panel — Refining the IVI Experience
George Ayres served as track chair and closed out the week moderating "Refining the IVI Experience: Exploring Opportunities Beyond the Dashboard," with panelists from Nissan Technical Center North America, American Honda, Wards Intelligence, and GlobalPlatform. The discussion traced how OEMs can simplify integration while enabling a third-party ecosystem built on open standards and generic data — a prerequisite for cost feasibility and broader access.
Panelists also weighed the future of in-vehicle security, including biometric approaches borrowed from smartphones, and returned repeatedly to a "first, do no harm" principle as new features land in production vehicles. As the industry moves toward hands-off driving, the hard work is balancing safety, connectivity, personalization, and entertainment — while protecting user data as a first-class product requirement.
See the full recap of the closing IVI panel in the LinkedIn coverage below.
George Ayres opens “Refining the IVI Experience: Exploring Opportunities Beyond the Dashboard” as track chair at AutoTech Detroit 2024.
Setting the frame for the session: what it takes to turn in-vehicle infotainment into a genuine platform.
George Ayres puts questions to the panel on standardization, open interfaces, and generic data definitions.
OEM, supplier, and standards voices weigh the trade-offs between platform flexibility and safety-critical constraints.
The full closing panel on stage, working through cost feasibility for a third-party developer ecosystem.
Discussion turns to in-vehicle security and identity, including biometric approaches already proven on smartphones.
A full room for the week's closing session in Novi, Michigan.
Coverage from the field
Posts from our team on the floor at AMA at AutoTech Detroit 2024. Tap any card to read it without leaving the page.
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