The Weakest Link

Photo courtesy of Mariestella at AutoMobility Advisors
Photo courtesy of Mariestella at AutoMobility Advisors

This is part two of a three part series on the development of EVs and their supporting infrastructure in the United States.

It is said that a chain is only as strong as its weakest link. In terms of the transition away from internal combustion engines towards electric vehicles, charging stations are the said “weakest link.” As essential as gas stations used by their ICE counterparts, EV charging stations are a fast developing but greatly lagging piece of the EV adoption puzzle in the United States. According to the White House in February, there are currently about 130,000 charging stations across the country which service three million or so EVs. Five years ago, the number was a little over half of that. While growing steadily for the last 10 years, the need for car charging stations is on the cusp of an explosion. The Biden Administration’s Inflation Reduction Act (IRA) actively encourages and incentivizes the mass adoption of both light EVs and medium/heavy duty commercial EVs, which will require significantly more powerful and larger charging stations. If the US is to expect tens of millions of new light EVs, medium duty EVs, and heavy duty EVs to hit the road by 2030, substantial steps need to be taken to make sure that there are enough charging stations to meet the massive demand.

The first step will be to provide funding for companies to build the required number of charging stations to meet this demand. S&P Global, a NYC based financial analytics company, estimates that by 2027, the United States will need 1.2 million level 2 chargers and 109,000 level 3 chargers to meet the EV electricity demands. This is a stark increase from current capabilities, and at an estimated need of a 10 to 1 ratio of EVs to charging stations, it will take quite some time to reach these goals. Fortunately however, the Biden administration just this past week announced that over $2.5 billion in funding will be made available to local, city, and county governments for the express purpose of building more EV charging stations and expanding the availability of chargers to underserved areas. U.S. Secretary of Energy Jennifer M. Granholm said in the White House press release that “extending EV charging infrastructure into traditionally underserved areas will ensure that equitable and widespread EV adoption takes hold,” and will ensure “that charging stations more visible and accessible in our communities addresses the concerns many American drivers have when considering making the switch to electric.”  So already, steps are being taken in the right direction to meet infrastructure demands.

The second step for EV charging will be to fix the chronic reliability issues that plague the current charging network. According to a J.D. Power study and recently reported by Automotive News, between Q1 2021 and Q3 2022, failed charging attempts rose from 15% to 21%, and in the last year, nearly 2 in 5 charging attempts were unsuccessful. If the average American is expecting to be able to rely upon an EV to get them from point A to point B, a near 40% failure rate to “refuel” their car will not be sustainable. Reasons for these failures can include out of service chargers, vandalism, software problems, and payment processing issues. These errors are partially caused by the volume of traffic received by each station, with some stations having nearly no downtime at all because of availability issues. This creates a vicious cycle in which there are not enough charging stations, so the ones that do exist are strained to the point where they break, therefore causing less charging stations to be available overall, and so on. To fix the overall problem, some of the resources dedicated to building the new charging stations need to be used to shore up the already existing charging infrastructure dotting the US.

The EV charging station situation is not optimal or perfect by any means, but when a revolutionary new technology enters the market, there are always bound to be some bumps along the road towards implementation. Continued investment from private companies and at all levels of government will be required to fix the problems outlined above, but fortunately great funding and emphasis is already being put into this widely acknowledged problem. The goal of the US government is to create a seamless transition to EVs in which charging a car has the same level of convenience as filling a car up at a gas station, and by dedicating a combined total of $7.5 billion to doing so, it shows that the necessary funding and support exist to make it a reality. Stay tuned in two weeks for Part 3 of AMA’s story on the development of EV infrastructure in the United States.

Learn more about how the AutoMobility Advisors team can help you and your business seize the amazing opportunities to serve the new mobility market. Click on the link below and get in touch, we’d love to talk with you!

#evcharginginfrastructure #evcharging #ev #electricvehicles #futuremobility #newmobility #connectedvehicles #digitaltransformation #AutoMobility Advisors

AutoMobility Advisor visits 2hire in Rome!

AutoMobility Advisors’ Dan and Hayden Teeter visit 2hire at their headquarters in Rome, Italy

AutoMobility Advisor’s Dan Teeter, Hayden Teeter and family recently had the opportunity to visit one of our clients, 2hire, at their headquarters in Rome, Italy. As a leading technology company in intelligent and connected mobility solutions, 2hire is dedicated to creating a connected world by connecting vehicles, bridging them with services and people. This mission aligns perfectly with AutoMobility Advisor’s focus on providing innovative solutions to their clients in the automotive industry.

Dan and Hayden’s visit provided a unique opportunity to gain a deeper understanding of 2hire’s operations, as well as to build stronger relationships with the company’s leadership team. One of the highlights of Dan’s visit, was the great insight into the innovative technology solutions 2hire is developing, the company’s commitment to sustainability, and the ways in which they are building a strong company culture.

AMA and the Teeter family visits 2hire in Rome, Italy
AutoMobility Advisors’ Dan and Hayden Teeter visit 2hire in Rome, Italy

AutoMobility Advisor is working with 2hire to help them achieve their goals and make a positive impact on the world. Overall, Dan and Hayden Teeter’s visit to 2hire’s headquarters provided a fascinating glimpse into the world of intelligent and connected mobility solutions. Here at AutoMobility Advisors are proud to be part of the innovative work being done by 2hire, and hope to inspire others in the industry to embrace new technologies and work towards a more connected, sustainable future.

Cars and Copper

Image courtesy of ENTSO-E
Image courtesy of ENTSO-E

This is part one of a three part series on the development of EVs and their supporting infrastructure in the United States.

The automotive industry of the 21st century is experiencing a paradigm shift across all facets of vehicle production, distribution, maintenance, and consumer experience. Gas and internal combustion engines are no longer the sole method of powering automobiles. In fact, their long reign of dominance in the automotive market seems to be on the way out. In its place, EVs have exploded forth as an alternative capable of saving the environment through zero emissions and smart technology. Dedicated EV producers, led by Tesla, have gained substantial market share over the last five years, while long established OEMs like GM, Hyundai, VW, and Toyota have started to roll out brand new EVs at a breakneck pace. As EVs continue to gain ground, and with the introduction of medium and heavy duty commercial EVs to the market, the capacity for electrical charging will need to increase rapidly and efficiently in order to meet the ever increasing demand for electric vehicles. As this demand grows and more charging stations are built, a fundamentally important question must be addressed: how will the US power grid be able to keep up with and sustain America’s future power needs? 

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Photo Courtesy of Mariestella Colon Astacio

Currently, only a minority of the total automotive market share is occupied by electric vehicles. A variety of news organizations including the New York Times and Automotive News  reported that as of last year, only about 1% of the total cars on the road in the US were electric vehicles, and in 2022 made up a 7% of all new car purchases.  Despite these relatively small numbers, there have been a number of incidents in which the electrical grid has struggled to support the charging demands even from existing electric vehicles. During a heatwave in California last September, grid operators advised customers to not charge their EVs in the evenings in order to avoid an overload of the grid. So we see that already problems have begun to surface in the power industry’s ability to keep up with demand, especially during times of inclement weather. As EVs continue to eat up more and more market share, incidents like what happened in California will become more widespread without major improvements to the power grid.

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Photo Courtesy of Mariestella Colon Astacio

Another, and perhaps more arduous issue facing the American electrical infrastructure is the coming launch and mass marketization of larger commercial EVs. The Biden Administration’s Inflation Reduction Act (IRA) was signed into law last August, and the bill laid out enormous incentives for the mass adoption of medium duty and heavy duty EVs (over 14,000 lbs). With a $40,000 tax credit available for all medium and heavy duty EVs, the miniscule market share currently occupied by these vehicles is projected to take off by the end of the decade. While substantially cleaner for the environment than their diesel and gasoline counterparts, these kinds of vehicles also demand significantly more energy to go the same distance as a lighter passenger EV. The energy usage for medium and heavy duty EVs is between 0.5 and 5.2 kWh per mile, while light EVs consume 0.2 – 0.4 kWh per mile. In 2022, over four million semi-trucks were operated in the US alone, excluding all other types of medium and heavy duty vehicles. It isn’t hard to imagine that an already beleaguered electrical grid will noticeably struggle to provide enough power for four to five million new EV semi-trucks, let alone all of the other segments of the market.

However, these power concerns are not insurmountable. The Wall Street Journal reported in an article last month that the 2.1 million EVs on the road in 2021 only required 0.2% of the total electricity consumed for the entire year. It is not likely that the US power grid will be able to stay ahead of demand to such an extent as EVs shift towards a dominant position in the automotive market, but with such a head start, the problem is certainly not unsolvable. Continued investment in optimizing clean energy, nuclear power, and upgrading electrical infrastructure across the country will ensure that power needs are met 24/7. These upgrades are essential to ensure the solvency of the nation’s power grid as it grapples with the rise of EVs, but the next step requires thorough examination, expansion, and further investment in the powerpoints themselves. Part 2 of AMA’s EV story will dive into the progress, flaws, and necessary actions needed to shore up one of the most essential components of the United States’ switch to electric vehicles: EV charging stations

Learn more about how the AutoMobility Advisors team can help you and your business seize the amazing opportunities to serve the new mobility market. Click on the link below and get in touch, we’d love to talk with you!

Read the latest AutoMobility Roadmap here and subscribe today. #evinfrastructure #electricvehicles #evcharging #newmobility #futuremobility AutoMobility Advisors

Chip Goetzinger Joins AutoMobility Advisors as Solutions Director

Experienced Connected Vehicle and Technology Professional Focuses on Mobility Start-ups and Automotive Clients

By: Automobility Advisors, Llc

Chip Goetzinger             AMA Solutions Director

Chip Goetzinger AMA Solutions Director

MARIETTA, Ga. – Feb. 27, 2023 – PRLog — AutoMobility Advisors is pleased to announce that Chip Goetzinger is joining the growing automotive boutique consulting firm to help apply his years of experience for its clients as Solutions Director. Chip has worked in Silicon Valley, was a founding member of the Nissan Connected Services team in North America, and went on to lead Sirius XM’s Connected Vehicle Services group for many years. Based in Nashville, TN, Chip is now ready to help AutoMobility Advisors (AMA) and its growing list of clients further develop and expand their own business in connected vehicles, and navigate the choppy technical waters needed to implement winning customer solutions. AMA has grown dramatically in the past year, and now serves many young start-ups, some mid-size, and even large companies operating in the automotive connected and mobility space. Chip joins Dan Teeter, AMA Advisory Director, and George Ayres, AMA Managing Director as they work together to provide more value for clients. “I’m really excited to be working with AutoMobility Advisors in this new role, helping organize new solutions and technical approaches for mobility start-ups and automotive technology providers,” said Chip. “And I am glad to be working with George, and with Dan again, as we create new opportunities for our clients within the new mobility landscape. A lot of things are changing fast, from electrification, to the digital implementation of new services, and our clients need solid advice and counsel to make the most of this new world,” he added. George Ayres said, “I’m really happy to announce that Chip is joining our growing firm. He and I have known each other for many years, and his technical ability to help our clients is tremendous. They will quickly see how Chip can help them grow their own business faster too.” Learn more about how the team at AutoMobility Advisors can help your business create new opportunities within the automotive industry at

George Ayres

An Automobility Start-up from ITALY!

Photo courtesy of the innovative 2hire team
Photo courtesy of the innovative 2hire team

Innovation and technological development in the automotive industry is a global phenomenon. Companies hailing from all over the world create and invent revolutionary products and services, driving the advancement of technology forward at a breakneck pace. Hailing from Rome, Italy, 2hire, an auto mobility company specializing in car sharing, rental, and connected services, is one of these global innovators. Founded in 2015 as a moped-sharing company for students of LUISS University in Rome, 2hire has humble beginnings. The company quickly became something more though, transitioning from focusing solely on scooters to connected vehicles in 2016. CEO and Co-Founder Filippo Agostino, COO, and Co-Founder Elisabetta Mari, and Head of Product Design Giacomo Agostino describe this transformation the best:

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“The 2hire team is composed of tech experts who have a strong background in the communication protocols of vehicles. Our team was originally founded with the mission of bringing shared and sustainable mobility to the city of Rome through the launch and operation of an electric moped-sharing service. However, over time, we have pivoted towards developing the technology that supports these types of services. Our approach is software-based, which sets us apart from our competitors and allows us to offer a hardware solution that is easy to install and customizable for each mobility operator’s specific needs.” 

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By 2017, 2hire had rolled out a brand new prototype device that was able to remotely lock and unlock the doors of a Fiat 500L. Securing multiple investments from venture capitalist firms, 2hire was able to turn this prototype piece of hardware into a universal device and launched an API layer named the “Adapter,” which would become the foundation of their business, and allowed them to take the company international. Less than two years later, 2hire was providing mobility services to vehicles and companies in Italy, Spain, France, and across South America. Driven by a relentless passion for sustainable technology, the 2hire team took a small startup firm and turned it into a rapidly growing global presence. When asked what motivated them to push through the trials and tribulations of being a startup, Filippo, Elisabetta, and Giacomo asserted that they “have always been interested in the mobility industry and saw a significant need for innovation in the car rental and fleet management space. The idea of helping people move more efficiently and sustainably was very appealing to us, and we saw a huge opportunity to make a difference in this industry.”

Now in the first quarter of 2023, 2hire is as ambitious as ever. Thus far, the company’s technology has received widespread acclaim in Europe and South America. With over 15 million cars that can access the company’s services across 100 cities in 23 countries, it is no surprise that their technology is known for saving time and operational costs due to its ability to provide innovative solutions that help mobility providers in the car rental, peer to peer car sharing, car sharing, and fleet industries. With all of these successes in Europe and South America, 2hire is making the leap into the North American market with the aim of becoming an essential partner for mobility providers as they transition towards fully connected fleets (i.e. rental cars, delivery vans, corporate vehicles).

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 Recently, Filippo, Elisabetta, and Giacomo traveled from Italy to Boston and Atlanta to showcase their technology to potential partner companies. With this trip to the United States, it’s clear that 2hire is ready to take the next step in expanding their business to an even larger international market. Having interests expressed in this technology by OEMs, major rental car companies, and car sharing platforms, 2hire demonstrates their ability to provide bona fide seamless integration solutions between service providers and connected vehicles while also supporting automotive companies in making their cars easily accessible to a growing ecosystem of digital service providers.  From here, 2hire can only go up as they gain traction and secure partnerships in the United States. 

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2hire winning the Toyota Connected Awards in Tokyo

Taking a business from a small startup composed of college friends to a global company doing business with Fortune 500 corporations is no small feat. When asked for advice on lessons for other startup companies in the mobility space, the 2hire team shared three key pieces of guidance:

  1. Know your market, target customers, and competitors. Understanding these key aspects of your business is crucial to success.
  2. Listen to the feedback of your testers/clients. They are the real users of your product, and their feedback can help you refine and improve your offerings.
  3. Stay focused on your mission and vision. Having a clear understanding of why you started your company and what you want to achieve can help you stay focused and motivated, even when faced with challenges.

For more information on 2hire’s technology and business, visit their website and LinkedIn page. Information on FilippoElisabettaGiacomo, and the other members of the 2hire team can be found on each of their LinkedIn pages. 

And you can learn more about how the AutoMobility Advisors team works with companies like 2hire and can help you and your business seize the amazing opportunities waiting for innovative companies ready to serve the new mobility market. Click on the link below and get in touch, we’d love to talk with you!

Infrastructure Implications

Charles Sheeler  - "American Landscape"​ (1930) Courtesy of the Museum of Modern Art
Charles Sheeler – “American Landscape”​ (1930) Courtesy of the Museum of Modern Art

On Wednesday, January 25th, US Senator Joe Manchin (D-WV) introduced legislation to the senate that would prevent automakers from receiving EV tax credits for vehicles that are unable to meet the new battery and mineral standards outlined in the Inflation Reduction Act (IRA). The IRA, penned in part by Senator Manchin, had originally allowed for a transition period for automakers to adjust to new regulations requiring minerals used in EVs to be mined in North America. With the majority of rare earth minerals (REMs) used in EV production sourced from outside of the United States, automakers and suppliers were already facing a steep uphill battle to move their mining operations to the US. Acknowledging this challenge, a grace period was built in to lessen the financial burden of this transition and ensure that EV credits were able to be properly distributed to OEMs.

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Senator Manchin’s new bill is intended to keep manufacturing in America, as he said in a press conference on Wednesday. Manchin told reporters that “the IRA is first-and-foremost an energy security bill, and the EV tax credits were designed to grow domestic manufacturing and reduce our reliance on foreign supply chains for the critical minerals needed to produce EV batteries.” Further, Manchin explained that “being an automotive powerhouse is in our blood which is why it is shameful that we rely so heavily on foreign suppliers, particularly China, for the batteries that power our electric vehicles. We cannot continue down this path.” Taking a protectionist stance, it is unclear whether Manchin will have the support to push this bill through the Democrat controlled Senate and Republican controlled House. 

This has caused some rumblings of concern from OEMs who say that it will take two to three years for them to properly move their mining and manufacturing operations solely on American soil. For now, the IRA remains as it was signed into law last year, with standards for material sourcing increasing 10% a year through the end of the decade. It remains to be seen if Senator Manchin’s new rules are able to overcome political hurdles to be signed into law, but one thing remains certain: automakers will need to spend a lot of time and money to ensure eventual compliance with the IRA. 

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With these potential new logistical challenges, OEMs will have to consider the prospect of completely revamping their supply chains and finding new ways to cut back on costs. The foreign outsourcing of REMs and critical materials for batteries and EVs is in itself a cost cutting measure, as domestically most of these capabilities were abandoned during the 1960s and 1970s. Forcing OEMs to immediately shift these operations to North America will undoubtedly present great costs and also open the door to new opportunities for domestic suppliers. Both commercial and light EVs are experiencing an explosion in demand in the US and abroad, as their market share grows higher each year. With Senator Manchin’s new proposal, the need for increased mining and manufacturing in the US could move at a furiously fast pace, and domestic Tier 1’s should be ready to step in to fill the gaps that OEMs need to meet customer demand and federal tax requirements. 

For consumers, this new proposal could have a variety of noticeable effects on their options and buying power. Due to the possible increase in costs, US consumers may find themselves paying more for EVs and potentially having to wait for OEMs to catch up with demand. Private vehicle sales may struggle as light EV demand could outpace production capabilities. However, with less stringent requirements for commercial EVs and the immense tax credits medium and heavy duty vehicles are eligible for, business customers will be able to largely replace their fleets of ICE trucks/vans at a reasonable price. Senator Manchin’s new bill may have the potential to create the perfect storm for a rapid and massive adoption of commercial EVs across the country and by many different types of businesses and government departments.

Though in its infancy, Senator Manchin’s modification of the IRA could bring about a variety of changes that OEMs, suppliers, and consumers need to pay close attention to. Great opportunity already exists on the supply chain side of the market, and Manchin’s bill could increase these opportunities drastically. Commercial vehicle operators as well must be ready to adapt to the financial benefits of investing in medium/heavy duty EVs as OEMs see the benefits in their development, production, and adoption industrywide. The EV world is rapidly expanding and evolving, and only time will tell what the future holds for the most important segment of the automotive industry.

Learn more about how the AutoMobility Advisors team can help you and your business seize the amazing opportunities waiting for innovative companies ready to serve the new mobility market. Click on the link below and get in touch, we’d love to talk with you!

CES 2023: The Return of Automotive Technology’s Most Important Show

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Photo courtesy of

2023 was a return to form for the largest trade show of the year. With over 115,000 attendees and 3000 companies on display at the show over four days, it seemed that the years of Covid throttling CES were over. Companies from all over the world showcased their latest products and future technology, from lawn-mowing robots to transparent TVs. The automotive industry had an impressive showing this year, with many OEMs exhibiting EV concept cars and revolutionary technology and dozens of Tier 1 suppliers showcasing the future of connected cars and automobility. With all of this new technology, there were a few clear standouts inside the automotive sector and across the whole show.

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Photo courtesy of Electrek

Perhaps one of the most well advertised exhibitors this year, VinFast, the Vietnamese car manufacturer, brought a huge presence to CES. In the LV Convention Center’s West Hall, VinFast had an enormous booth with the in-production VF8 model, the pre-production VF9, and two smaller concept crossovers. The vehicles boasted modern styling and impressive technology as well as a good quality interior. Outside West Hall, VinFast had a small track setup with the opportunity to test drive the VF8.

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Photo courtesy of VinFast

Dan Teeter, AMA’s Advisory Director, had a chance to drive the VF8, which he thought was “solid and ready for market with lots of technology, competitive acceleration and good maneuverability.” Already clearing customs in California ports, VinFast cars are poised to enter the competitive EV market imminently.

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Photo courtesy of TechCrunch

Beyond VinFast, Mercedes-Benz, Stellantis, and Sony all exhibited cutting edge EVs in various stages of development. Mercedes-Benz’s sleek EQXX sports car caught the attention of many attendees, while Ram’s concept truck and Peugeot’s concept sedan, each with suicide doors, seemed reminiscent of the Rivian RT1 and Doc’s DeLorean from Back to the Future respectively.

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Photo courtesy of Engadget

Sony’s EV, a first foray into the automotive industry from the Japanese conglomerate, allows for advertisers to place ads in both the headlight and taillight bars on the outside of the vehicle. A first for non-commercial cars, it is a groundbreaking and possibly risky step for the novice car manufacturer to take during a period of consumer pushback against advertising. Nonetheless, these new potential competitors in the race for EV market share should be closely followed, and their prominence at CES continues to cement the convention as an automotive show. 

Interestingly, in a shift from previous years, CES 2023 moved away from mainly showing off future concepts and more towards a competition between companies over who could best execute the delivery of current cutting edge technology. In years past, those solutions would exist merely as an idea, rather than developed technology ready to sell and already being produced. This year, OEMs and other manufacturers looking for answers to their problems found existing solutions from a variety of Tier 1 and smaller startup companies. For example, if an OEM is seeking to integrate more advanced connected car services to their product lineup, they could turn to WirelessCar, a large European telematics firm, which already has developed a smart route planner for EVs, Plug & Charge for unconnected charging stations, and OEM apps for Google Automotive Services (GAS).

Another example is ATSC 3.0 broadcasting offered by ONE Media, a division of Sinclair Broadcasting, which is able to broadcast infotainment and over the air updates to cars using advanced TV signals. Technological advancements like this are here, and CES is the place to show it.

 Along with this growing prominence of connected car solutions at CES, Software Defined Vehicles (SDV) have taken the center stage in OEM innovation strategies. Michael Barczak, VP and Head of Automotive Americas at software solution and engineering service provider DXC Luxoft observed the “wide variety of discussions and a strong emphasis on Software Defined Vehicles” from both OEMs and suppliers throughout CES. John Makin, Luxoft’s Global Strategy and Growth Director, similarly noticed this, asserting “that the SDV trend, in combination with the drive toward EV, is clearly accelerating innovation in automotive.” Any OEM or Tier 1 looking for solutions in SDV no longer has to wait 5-10 years for a concept to become a reality. Rather, Luxoft is ready to provide these services today.

Looking ahead to 2024, it is almost certain that, barring another global health crisis, CES will match or surpass the pre-pandemic high of 185,000 attendees in 2019. No longer about future technology straight out of a sci-fi movie, CES exhibitors and attendees are presenting answers to problems that are ready today, and in 2024, it’s likely that this trend will continue as more and more business is conducted at the show. After all, Aska brought a working flying car, and John Deere displayed an autonomous tractor. Overall, CES 2023 was a resounding success for companies from across the automotive industry and beyond, and the team at AMA is excited to work hard throughout 2023 to ensure an even more successful CES in 2024!

Learn more about how the AutoMobility Advisors team can help you and your business seize the amazing opportunities waiting for innovative companies ready to serve the new mobility market. Click on the link below and get in touch, we’d love to talk with you!

AutoMobility Advisors Year End Review

Photo Courtesy of Porsche Cars
Photo Courtesy of Porsche Cars

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George Ayres

Happy New Year and Happy Holidays from the growing AMA Team! 2022 has been a fantastic year for AMA and our clients. Since the start of the this year AMA has not only doubled in size, but also expanded our services to a variety of new companies looking to develop their automotive businesses to scale. We’d like to thank all of our clients for such a successful year, and as 2023 begins, we look forward to another prosperous year ahead.

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Mariestella Colon Astacio

A special thanks to our Creative Director, Mariestella Colon Astacio for her dedication and help with all of the AMA branding, AMA website, and all client-facing materials this year. You may not know that she also recently launched her own Yoga App now available on the Google and Apple App Stores. Check it out at the link below. Such a renaissance woman!

This year, AMA also brought on two new members:

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Dan Teeter

Dan Teeter: With nearly three decades of experience in the automotive industry working for both Ford Motor Company and Nissan, Dan brings invaluable knowledge and expertise to the AMA team. Joining in October as the Advisory Director, AMA is thrilled to have him on board to help our clients achieve their goals and to continue growing the business into 2023 and beyond. For more information, visit Dan’s LinkedIn at

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Hayden Teeter

Hayden Teeter: A junior at Harvard College, Hayden Teeter joined AMA as the Head of Market Research during the summer of 2022. Hayden conducts research for our clients and works to expand AMA’s business opportunities and operations. He is especially interested in the future of the automotive technology business. Hayden’s LinkedIn profile is accessible at

Our client list has grown rapidly this year. We have had the sincere pleasure of working with companies from across the automotive technology industry, from the US, UK, Italy, Sweden, and Switzerland, and would like to take time to thank each of them individually. 

2hire: AMA and 2hire have worked together fruitfully throughout 2022 to expand their universal key technology to a myriad of oems, rental car companies, and subscription companies throughout Europe. For more information on 2hire, visit them at their website here or at their Linkedin page.

Avant Future Mobility: AMA has partnered with Avant, a specialized CASE placement firm to help companies find staffing solutions for their automobility needs. AMA looks forward to continuing this partnership into 2023 as the need for jobs in the automobility sector rapidly continues to grow. Information on Avant’s services are located on their website here

BlueFusion: In 2022, AMA began working with BlueFusion, a Boston-based firm focusing on low cost high capability assisted drive technologies. AMA would like to thank them for a beneficial and fruitful partnership!

Luxoft: AMA has had the opportunity to partner with Luxoft this year to advance business in the field of automotive technology. Thank you to Luxoft for a great year, and for more information, visit their website here and their LinkedIn page

Dan Teeter and George Ayres would also like to thank OneMedia ATSC 3.0 for the opportunities to participate in a series of webinars discussing the current state and emerging future of the automotive industry and its many surrounding ecosystems. Check out One Media here on their website or on their LinkedIn page.

WirelessCar: AMA is proud to start working with WirelessCar in a business development partnership in 2023. WirelessCar provides high-tech telematics solutions in a variety of fields including connected cars, and for more information on their business, visit them on their website here and their LinkedIn page

2022 has been a very busy and fruitful year for the AMA Team and our clients, and we are excited to provide our services into 2023 and beyond. Make sure to stay tuned for our report about AMA at CES 2023, and several other important announcements are coming soon. Once again, a wholehearted thank you from the AMA Team to all of our clients, and we wish everyone a happy and healthy holiday season! Happy New Year!

You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In.

View and Subscribe to the Automobility Roadmap on LinkedIn here.

The Durability of Automobility: How Automotive Tech Benefits from High-Tech Layoffs

         2022 has been a particularly tumultuous year in the global economy. Across the world, the Covid-19 pandemic drags on, and geopolitical disturbances fundamentally change the outlook of many national governments and international corporations. This year economists and analysts warn of a coming recession, wiping post lockdown gains from the major stock indexes in the US, Asia, and Europe. Major tech companies are feeling the squeeze, and corporations like Twitter and Meta have felt significant pressure and seen massive layoffs and suffering stock prices. Peculiarly, a fissure has formed between high tech and the world of automakers and automobility. While companies like Meta struggle, automakers and rental car companies continue to grow. Many in the industry can’t help but speculate on the ways in which the automobility sector can weather the storm facing high tech. However, are they asking the wrong question?

In the last 10 years or so, high tech has evolved into a sort of weathervane for indicating the health of the economy. Companies such as Apple, Google, Tesla, and Microsoft seem to serve as indicators for periods of economic growth and retraction, and their success is often tied to the general health of the global economy. Automakers were similarly prominent, having held these positions of power for decades. Over the past decade or two, the automotive and high tech spaces have become increasingly intertwined, birthing automobility and the high tech automotive sector. Crossing over between two formerly distinct industries, how does the automotive tech sector react, and potentially benefit from, the recent downturn in high-tech? This is a more intriguing and productive question for the automobility sector to ask, having serious implications for the future of automobility and the health of the sector despite a high-tech economic recession,

         Last month, billionaire Elon Musk took over Twitter in a deal valued at $44 billion and since then, the company has entered a spiral of layoffs and mass controversy. As of this past week, only 12 percent of Twitter’s pre takeover staff remain employed by the firm. Thousands of white collar employees have been laid off, from coders to top executives. Driven by Elon Musk’s controversial policies and firebrand rhetoric, more still have quit of their own volition, opting to move on to other jobs in the sector. Suddenly, thousands of high-tech employees have found themselves out of work, and where do they go? Meta, headed by Mark Zuckerberg, and the controlling interest in Facebook, Instagram, and the Metaverse virtual reality service, has suffered in kind. The company has experienced an enormous devaluation, with stock prices plunging over 65% from their peak in 2021. Going beyond controversial figures like Musk and Zuckerbeg, Marketwatch reports that Amazon, HP, and Google are expecting to make cuts over the next few years, and that there were nearly 60,000 tech layoffs in 2022, a comparable number to statistics from the Great Recession. Where do all these people go?

         To put it simply, there is a growing supply of experienced high-tech employees waiting to be hired. This is an opportunity for OEMs and automotive tech companies to fill the roles many of them stated they would be adding as many OEMs announced in the past two years that their strategic intent was to transform to high tech companies creating Software Defined Vehicles.

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The OEMs that made these announcements were faced with a significant challenge of finding qualified employees. Speaking to broad trends in high-tech, especially if the fears of recession come true, and automobility companies and OEMs continue to be resilient to economic challenges, a mass hiring of qualified high-tech employees may not just be on the horizon but may be achievable sooner than expected. The automotive technology and automobility sectors have exploded hand in hand with self-driving vehicles, EVs, battery development, and a myriad of other emerging and increasingly popular technologies. With over 2200 exhibitors from across the world and a  crowd expected to total over 100,000 people at the 2023 Consumer Electronics Show in January, the automobility sector needs to come prepared and in full force, ready to showcase their resilience to recession and an openness to taking advantage of where high-tech is faltering.

As the conditions of the economy and market continue to fluctuate and evolve, the ball is now in the court of the automotive industry and the automobility companies to take advantage of growth and profitability while other sectors are more vulnerable. EVs, autonomous drive, P2P carshare, battery companies, and a variety of other segments of automotive technology are growing at an explosive pace, with Forbes reporting that the market share for EVs more than doubled from 2.7% in Q2 of 2021 to 5.6% of Q2 in 2022. Looking to the future, these trends are expected to only increase, and all of the surrounding technological development will need to keep pace with public demand and government regulations.

To answer the questions stated earlier, automotive technology companies need to be ready to jump on opportunities created by high-tech’s recent struggles and come out of the tumultuous conditions of the last couple years optimistic and ready to compete in one of the world’s most promising industries.

And if you’d like help in finding the best tech talent, you can work with a specialized AutoMobility recruiting provider like Avant Future Mobility. They place hundreds of battery engineers, data scientists, software developers, and AI/ML experts into automotive companies large and small. Maybe they can help you too!

You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In.

View and Subscribe to the Automobility Roadmap on LinkedIn here.

ATSC 3.0 Broadcast Spectrum Webinar Series – No. 2

Automotive use of a Broadcast/Multicast Wireless Network to enhance 4G and 5G

Automotive use of a Broadcast/Multicast Wireless Network to enhance 4G and 5G

This webinar invites the automotive industry to take advantage of the next generation of IP based (Internet compatible) broadcast spectrum now being implemented at TV stations across the US and other countries (India, Brazil, Jamaica, and Korea). 
This spectrum has a multicast (one to many) propagation pattern and is transmitted from tall towers, where each tower typically covers a 100-mile diameter region at a time. Because this spectrum is IP based it can be used as a supplement to enhance the efficiencies of 4 and 5G networks.   
The goal of this three-part webinar series is to start an honest discussion about the benefits and real-world challenges of using ATSC 3.0 broadcast spectrum as a wireless data network to supplement 4 and 5G network data flow to Connected Vehicles.  
We worked hard to balance our speakers between broadcast and automotive experts so both perspectives will be well represented. Webinar #1 has been completed and can be viewed on demand.

Webinar No. 2: Watch on Demand

Top 3 Connected Vehicle Applications a Multicast Wireless (ATSC 3.0) Network can make More Efficient

1) Constant RTK geolocation

Satellite delivery of centimeter (cm) accurate geolocation to Connected Vehicles requires error correction, often delivered through a LTE or 5G network which can get costly. The blanket coverage of a Broadcast/Multicast network could be much more efficient but what are the practicalities?

2) OTA software updates

Broadcast/Multicast could logically be a more cost-effective way to wirelessly deliver OTA firmware and software updates to CVs. What are the challenges of getting hardware needed to make this work? What are the software challenges after that?

3) Infotainment

A Broadcast/Multicast data network has the same propagation characteristics as traditional broadcast TV. A single broadcast tower can have a coverage diameter of 100 miles. How can this help in-car entertainment?

Learn more and visit

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You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In.

View and Subscribe to the Automobility Roadmap on LinkedIn here.