CES 2023: The Return of Automotive Technology’s Most Important Show
2023 was a return to form for the largest trade show of the year. With over 115,000 attendees and 3000 companies on display at the show over four days, it seemed that the years of Covid throttling CES were over. Companies from all over the world showcased their latest products and future technology, from lawn-mowing robots to transparent TVs. The automotive industry had an impressive showing this year, with many OEMs exhibiting EV concept cars and revolutionary technology and dozens of Tier 1 suppliers showcasing the future of connected cars and automobility. With all of this new technology, there were a few clear standouts inside the automotive sector and across the whole show. Perhaps one of the most well advertised exhibitors this year, VinFast, the Vietnamese car manufacturer, brought a huge presence to CES. In the LV Convention Center’s West Hall, VinFast had an enormous booth with the in-production VF8 model, the pre-production VF9, and two smaller concept crossovers. The vehicles boasted modern styling and impressive technology as well as a good quality interior. Outside West Hall, VinFast had a small track setup with the opportunity to test drive the VF8. Dan Teeter, AMA’s Advisory Director, had a chance to drive the VF8, which he thought was “solid and ready for market with lots of technology, competitive acceleration and good maneuverability.” Already clearing customs in California ports, VinFast cars are poised to enter the competitive EV market imminently. Beyond VinFast, Mercedes-Benz, Stellantis, and Sony all exhibited cutting edge EVs in various stages of development. Mercedes-Benz’s sleek EQXX sports car caught the attention of many attendees, while Ram’s concept truck and Peugeot’s concept sedan, each with suicide doors, seemed reminiscent of the Rivian RT1 and Doc’s DeLorean from Back to the Future respectively. Sony’s EV, a first foray into the automotive industry from the Japanese conglomerate, allows for advertisers to place ads in both the headlight and taillight bars on the outside of the vehicle. A first for non-commercial cars, it is a groundbreaking and possibly risky step for the novice car manufacturer to take during a period of consumer pushback against advertising. Nonetheless, these new potential competitors in the race for EV market share should be closely followed, and their prominence at CES continues to cement the convention as an automotive show. Interestingly, in a shift from previous years, CES 2023 moved away from mainly showing off future concepts and more towards a competition between companies over who could best execute the delivery of current cutting edge technology. In years past, those solutions would exist merely as an idea, rather than developed technology ready to sell and already being produced. This year, OEMs and other manufacturers looking for answers to their problems found existing solutions from a variety of Tier 1 and smaller startup companies. For example, if an OEM is seeking to integrate more advanced connected car services to their product lineup, they could turn to WirelessCar, a large European telematics firm, which already has developed a smart route planner for EVs, Plug & Charge for unconnected charging stations, and OEM apps for Google Automotive Services (GAS). https://www.linkedin.com/embeds/publishingEmbed.html?articleId=8060977430660859083&li_theme=light Another example is ATSC 3.0 broadcasting offered by ONE Media, a division of Sinclair Broadcasting, which is able to broadcast infotainment and over the air updates to cars using advanced TV signals. Technological advancements like this are here, and CES is the place to show it. https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7956414377890502321&li_theme=light Along with this growing prominence of connected car solutions at CES, Software Defined Vehicles (SDV) have taken the center stage in OEM innovation strategies. Michael Barczak, VP and Head of Automotive Americas at software solution and engineering service provider DXC Luxoft observed the “wide variety of discussions and a strong emphasis on Software Defined Vehicles” from both OEMs and suppliers throughout CES. John Makin, Luxoft’s Global Strategy and Growth Director, similarly noticed this, asserting “that the SDV trend, in combination with the drive toward EV, is clearly accelerating innovation in automotive.” Any OEM or Tier 1 looking for solutions in SDV no longer has to wait 5-10 years for a concept to become a reality. Rather, Luxoft is ready to provide these services today. https://www.linkedin.com/embeds/publishingEmbed.html?articleId=8850012159027735430&li_theme=light https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7819968125043546718&li_theme=light Looking ahead to 2024, it is almost certain that, barring another global health crisis, CES will match or surpass the pre-pandemic high of 185,000 attendees in 2019. No longer about future technology straight out of a sci-fi movie, CES exhibitors and attendees are presenting answers to problems that are ready today, and in 2024, it’s likely that this trend will continue as more and more business is conducted at the show. After all, Aska brought a working flying car, and John Deere displayed an autonomous tractor. Overall, CES 2023 was a resounding success for companies from across the automotive industry and beyond, and the team at AMA is excited to work hard throughout 2023 to ensure an even more successful CES in 2024! Learn more about how the AutoMobility Advisors team can help you and your business seize the amazing opportunities waiting for innovative companies ready to serve the new mobility market. Click on the link below and get in touch, we’d love to talk with you!
AutoMobility Advisors Year End Review
Happy New Year and Happy Holidays from the growing AMA Team! 2022 has been a fantastic year for AMA and our clients. Since the start of the this year AMA has not only doubled in size, but also expanded our services to a variety of new companies looking to develop their automotive businesses to scale. We’d like to thank all of our clients for such a successful year, and as 2023 begins, we look forward to another prosperous year ahead. A special thanks to our Creative Director, Mariestella Colon Astacio for her dedication and help with all of the AMA branding, AMA website, and all client-facing materials this year. You may not know that she also recently launched her own Yoga App now available on the Google and Apple App Stores. Check it out at the link below. Such a renaissance woman! This year, AMA also brought on two new members: Dan Teeter: With nearly three decades of experience in the automotive industry working for both Ford Motor Company and Nissan, Dan brings invaluable knowledge and expertise to the AMA team. Joining in October as the Advisory Director, AMA is thrilled to have him on board to help our clients achieve their goals and to continue growing the business into 2023 and beyond. For more information, visit Dan’s LinkedIn at linkedin.com/in/danteeter. Hayden Teeter: A junior at Harvard College, Hayden Teeter joined AMA as the Head of Market Research during the summer of 2022. Hayden conducts research for our clients and works to expand AMA’s business opportunities and operations. He is especially interested in the future of the automotive technology business. Hayden’s LinkedIn profile is accessible at linkedin.com/in/haydenteeter. Our client list has grown rapidly this year. We have had the sincere pleasure of working with companies from across the automotive technology industry, from the US, UK, Italy, Sweden, and Switzerland, and would like to take time to thank each of them individually. 2hire: AMA and 2hire have worked together fruitfully throughout 2022 to expand their universal key technology to a myriad of oems, rental car companies, and subscription companies throughout Europe. For more information on 2hire, visit them at their website here or at their Linkedin page. https://www.linkedin.com/embeds/publishingEmbed.html?articleId=9036941770959350989&li_theme=light Avant Future Mobility: AMA has partnered with Avant, a specialized CASE placement firm to help companies find staffing solutions for their automobility needs. AMA looks forward to continuing this partnership into 2023 as the need for jobs in the automobility sector rapidly continues to grow. Information on Avant’s services are located on their website here. https://www.linkedin.com/embeds/publishingEmbed.html?articleId=8077540009910295827&li_theme=light BlueFusion: In 2022, AMA began working with BlueFusion, a Boston-based firm focusing on low cost high capability assisted drive technologies. AMA would like to thank them for a beneficial and fruitful partnership! https://www.linkedin.com/embeds/publishingEmbed.html?articleId=8748902827937743765&li_theme=light Luxoft: AMA has had the opportunity to partner with Luxoft this year to advance business in the field of automotive technology. Thank you to Luxoft for a great year, and for more information, visit their website here and their LinkedIn page. https://www.linkedin.com/embeds/publishingEmbed.html?articleId=8850012159027735430&li_theme=light Dan Teeter and George Ayres would also like to thank OneMedia ATSC 3.0 for the opportunities to participate in a series of webinars discussing the current state and emerging future of the automotive industry and its many surrounding ecosystems. Check out One Media here on their website or on their LinkedIn page. https://www.linkedin.com/embeds/publishingEmbed.html?articleId=9078787300765341476&li_theme=light WirelessCar: AMA is proud to start working with WirelessCar in a business development partnership in 2023. WirelessCar provides high-tech telematics solutions in a variety of fields including connected cars, and for more information on their business, visit them on their website here and their LinkedIn page. https://www.linkedin.com/embeds/publishingEmbed.html?articleId=8060977430660859083&li_theme=light 2022 has been a very busy and fruitful year for the AMA Team and our clients, and we are excited to provide our services into 2023 and beyond. Make sure to stay tuned for our report about AMA at CES 2023, and several other important announcements are coming soon. Once again, a wholehearted thank you from the AMA Team to all of our clients, and we wish everyone a happy and healthy holiday season! Happy New Year! https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7797880136967695981&li_theme=light You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In. View and Subscribe to the Automobility Roadmap on LinkedIn here.
The Durability of Automobility: How Automotive Tech Benefits from High-Tech Layoffs
AutoMobility Roadmap Newsletter The Durability of Automobility: How Automotive Tech Benefits from High-Tech Layoffs December 2, 2022 In the last 10 years or so, high tech has evolved into a sort of weathervane for indicating the health of the economy. Companies such as Apple, Google, Tesla, and Microsoft seem to serve as indicators for periods of economic growth and retraction, and their success is often tied to the general health of the global economy. Automakers were similarly prominent, having held these positions of power for decades. Over the past decade or two, the automotive and high tech spaces have become increasingly intertwined, birthing automobility and the high tech automotive sector. Crossing over between two formerly distinct industries, how does the automotive tech sector react, and potentially benefit from, the recent downturn in high-tech? This is a more intriguing and productive question for the automobility sector to ask, having serious implications for the future of automobility and the health of the sector despite a high-tech economic recession, Last month, billionaire Elon Musk took over Twitter in a deal valued at $44 billion and since then, the company has entered a spiral of layoffs and mass controversy. As of this past week, only 12 percent of Twitter’s pre takeover staff remain employed by the firm. Thousands of white collar employees have been laid off, from coders to top executives. Driven by Elon Musk’s controversial policies and firebrand rhetoric, more still have quit of their own volition, opting to move on to other jobs in the sector. Suddenly, thousands of high-tech employees have found themselves out of work, and where do they go? Meta, headed by Mark Zuckerberg, and the controlling interest in Facebook, Instagram, and the Metaverse virtual reality service, has suffered in kind. The company has experienced an enormous devaluation, with stock prices plunging over 65% from their peak in 2021. Going beyond controversial figures like Musk and Zuckerbeg, Marketwatch reports that Amazon, HP, and Google are expecting to make cuts over the next few years, and that there were nearly 60,000 tech layoffs in 2022, a comparable number to statistics from the Great Recession. Where do all these people go? https://www.nerdwallet.com/article/finance/tech-layoffs To put it simply, there is a growing supply of experienced high-tech employees waiting to be hired. This is an opportunity for OEMs and automotive tech companies to fill the roles many of them stated they would be adding as many OEMs announced in the past two years that their strategic intent was to transform to high tech companies creating Software Defined Vehicles. https://www.forbes.com/sites/dalebuss/2022/11/30/auto-industry-leads-in-digital-transformation-investments/?sh=3759147f4e90 The OEMs that made these announcements were faced with a significant challenge of finding qualified employees. Speaking to broad trends in high-tech, especially if the fears of recession come true, and automobility companies and OEMs continue to be resilient to economic challenges, a mass hiring of qualified high-tech employees may not just be on the horizon but may be achievable sooner than expected. The automotive technology and automobility sectors have exploded hand in hand with self-driving vehicles, EVs, battery development, and a myriad of other emerging and increasingly popular technologies. With over 2200 exhibitors from across the world and a crowd expected to total over 100,000 people at the 2023 Consumer Electronics Show in January, the automobility sector needs to come prepared and in full force, ready to showcase their resilience to recession and an openness to taking advantage of where high-tech is faltering. https://www.ces.tech/News/Press-Releases/CES-Press-Release.aspx?NodeID=954077ec-31f0-4889-b4ec-b6af7a3ad217 As the conditions of the economy and market continue to fluctuate and evolve, the ball is now in the court of the automotive industry and the automobility companies to take advantage of growth and profitability while other sectors are more vulnerable. EVs, autonomous drive, P2P carshare, battery companies, and a variety of other segments of automotive technology are growing at an explosive pace, with Forbes reporting that the market share for EVs more than doubled from 2.7% in Q2 of 2021 to 5.6% of Q2 in 2022. Looking to the future, these trends are expected to only increase, and all of the surrounding technological development will need to keep pace with public demand and government regulations. To answer the questions stated earlier, automotive technology companies need to be ready to jump on opportunities created by high-tech’s recent struggles and come out of the tumultuous conditions of the last couple years optimistic and ready to compete in one of the world’s most promising industries. And if you’d like help in finding the best tech talent, you can work with a specialized AutoMobility recruiting provider like Avant Future Mobility. They place hundreds of battery engineers, data scientists, software developers, and AI/ML experts into automotive companies large and small. Maybe they can help you too! https://www.linkedin.com/company/avantfuturemobility/?originalSubdomain=uk You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In. View and Subscribe to the Automobility Roadmap on LinkedIn here. Home Let us help you succeed in AutoMobility! Edit Template Edit Template Contact Us Today Name Email Message Send Edit Template Get to Know Us About Our Team Consulting Services Events AMA News Get the AutoMobility Roadmap Newsletter White Papers & Reports AMA Thought Leadership Let’s Connect Contact Us Follow us on LinkedIn Follow us on YouTube Copyright @2024 AutoMobilityAdvisors, All Rights Reserved. Edit Template
ATSC 3.0 Broadcast Spectrum Webinar Series – No. 2
Automotive use of a Broadcast/Multicast Wireless Network to enhance 4G and 5G Automotive use of a Broadcast/Multicast Wireless Network to enhance 4G and 5G This webinar invites the automotive industry to take advantage of the next generation of IP based (Internet compatible) broadcast spectrum now being implemented at TV stations across the US and other countries (India, Brazil, Jamaica, and Korea). This spectrum has a multicast (one to many) propagation pattern and is transmitted from tall towers, where each tower typically covers a 100-mile diameter region at a time. Because this spectrum is IP based it can be used as a supplement to enhance the efficiencies of 4 and 5G networks. The goal of this three-part webinar series is to start an honest discussion about the benefits and real-world challenges of using ATSC 3.0 broadcast spectrum as a wireless data network to supplement 4 and 5G network data flow to Connected Vehicles. We worked hard to balance our speakers between broadcast and automotive experts so both perspectives will be well represented. Webinar #1 has been completed and can be viewed on demand. Webinar No. 2: Watch on Demand Top 3 Connected Vehicle Applications a Multicast Wireless (ATSC 3.0) Network can make More Efficient 1) Constant RTK geolocation Satellite delivery of centimeter (cm) accurate geolocation to Connected Vehicles requires error correction, often delivered through a LTE or 5G network which can get costly. The blanket coverage of a Broadcast/Multicast network could be much more efficient but what are the practicalities? 2) OTA software updates Broadcast/Multicast could logically be a more cost-effective way to wirelessly deliver OTA firmware and software updates to CVs. What are the challenges of getting hardware needed to make this work? What are the software challenges after that? 3) Infotainment A Broadcast/Multicast data network has the same propagation characteristics as traditional broadcast TV. A single broadcast tower can have a coverage diameter of 100 miles. How can this help in-car entertainment? Learn more and visit www.atsc3advocate.com #automotive #technology #webinar #infrastructure #telecom #media #ev #connectedvehicles #autotech #automobilityadvisors You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In. View and Subscribe to the Automobility Roadmap on LinkedIn here.
ATSC 3.0 Broadcast Spectrum Webinar Series – No. 1
Automotive use of a Broadcast/Multicast Wireless Network to enhance 4G and 5G
Automotive use of a Broadcast/Multicast Wireless Network to enhance 4G and 5G
Benefits and practical considerations of adding a wireless multicast network (ATSC 3.0) to Connected Vehicles
A three-part webinar series from AutoMobility Advisors and ONE Media 3.0/Sinclair Broadcast GroupWebinars will be held on Thursdays at 12 PM Eastern, 9 AM Pacific, and 5 PM London time Each webinar is one hour for speaker presentations/discussion followed by 30 minutes of audience Q&A Dates: October 27, November 10, and December 1 The goal: Bring together automobile connectivity and broadcast network expertsand advance a conversation between them Register: https://bit.ly/3eEPgr8 Webinar #1: October 27, 2022, 12:00 PM ET Automotive and broadcast experts review the benefits and considerations of a NextGen Broadcast/Multicast Network (ATSC 3.0) and how it can supplement LTE and 5G Topics: NextGen Broadcast/Multicast Network introductionWhat is it? What can it do for Connected Vehicle (CV) connectivity? What testing has been done? Why consider testing now? Cast.Era ATSC 3.0 Connected Vehicle testingCast.Era is a technology joint develop, join venture between SK Telecom, the largest carrier in South Korea, and Sinclair Broadcast Group. Automotive tests began in 2019, working with Korean broadcaster MBC, Hyundai Motors, and Mobius. Cast.Era is also working on a plan to add Multicast/Broadcast as a complementary service to 5G networks. India’s “Direct to Consumer Broadcast” service where ATSC 3.0 becomes a 5G slice A custom version of ATSC 3.0 is being tested to become a slice within India’s 5G infrastructure. A report from companies aggregating ATSC 3.0 networks into national networksAutomotive use of NextGen Broadcast/Multicast makes the most economic sense if deployed nationally. BitPath currently has 400 of the US’s 1,700 commercial TV stations onboard. We will talk about this and other Broadcast/Multicast aggregation services. Register for the webinar: https://bit.ly/3eEPgr8 #automotive #technology #webinar #infrastructure #telecom #media #ev #connectedvehicles #autotech #automobilityadvisors You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In. View and Subscribe to the Automobility Roadmap on LinkedIn here.
Carpe EV Diem
Automobility Roadmap Newsletter – A perspective on all the changes in automotive transportation and the technology that’s now driving you. This week’s topic Carpe EV Diem and the EV adoption future.
Circling around traffic congestion
I have long considered this roadway change to be a great way to reduce traffic congestion. My friends in the UK will wonder why the US has taken so long to embrace this simple approach. When I drove to work in Coventry, England, from my home in the West Midlands, I could usually make it all the way without stopping once. No idling, saves fuel, saves time, just works! Might even help Autonomous Vehicles be safer as there is no need for the “eye to eye” head nod required at 4-way stops. Of course roundabouts are nearly incompatible with cupholders (learned that the hard way) and they require drivers to actually understand how they work. In the US, many drivers unfamiliar with them stop in the middle of them, causing even bigger issues. And the enormous SUV’s that American’s seem to favor are not the best at handling quick right- left – right maneuvers. Roundabouts beg for more agile traffic conveyances. But I would love to see more of these. Maybe it can be a subcategory of the Infrastructure legislation? Let’s get rid of stop signs and replace all the intersections with a system that makes life smoother. #intelligenttransportation #roundabout #infrastructure https://www.economist.com/united-states/2022/09/29/what-carmel-indiana-can-teach-america-about-urbanism You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In. View and Subscribe to the Automobility Roadmap on LinkedIn here.
We need to talk about Tesla’s deadly problem
This issue is not covered well enough in the industry press. As a motorcyclist myself, and someone working to help improve the tech underlying vehicle “perception” and therefore reaction to seeing motorcycles on the road, we need to look more closely at all road users. In a future of Automated Driving that includes EV powered Pods continuously circulating, there will still be some who choose to ride 2 wheels. Autonomous cars that can’t see motorcycles is not acceptable. Thank goodness there are companies like BlueFusion helping to improve how vehicles see in all conditions. https://lnkd.in/ghbjk55D I support the AMA’s good work educating automakers, autonomous driving technology companies, and the public about this issue, and will continue to do so. #cars #autonomousvehicles #autonomousdriving #adas #motorcycles #safety #tech # #future You can subscribe to the AutoMobility Roadmap for free and continue to follow the dynamic and changing automotive mobility world. If you’d like to engage directly with the team at AutoMobility Advisors, contact us or contact us via Linked In. View and Subscribe to the Automobility Roadmap on LinkedIn here.
AMA News!
Dan Teeter Joins AutoMobility Advisors as Advisory Director Brings decades of experience in Connected Services and Market Research at companies like Nissan and Ford to AMA’s clients. By: AutoMobility Advisors Dan Teeter of AutoMobility Advisors MARIETTA, Ga. – Oct. 3, 2022 – PRLog — Dan Teeter, a leader in Automotive Connected Vehicles and Market Research & Intelligence, has joined AutoMobility Advisors (AMA) as Advisory Director. Dan has decades of experience in the automotive industry at companies like Ford and most recently Nissan, where he led the Connected Vehicles program for North America. At AMA, Dan will work with AMA’s key clients – automotive start-ups, technology companies, investors, and researchers to help them scale and grow in the automotive and transportation connectivity, mobility, digitalization, and innovation spaces. With a background in all facets of Connected Vehicles, Market Intelligence, Six Sigma, Business Transformation, Field Operations, and Business Strategy, Dan brings a wealth of experience and a current OEM perspective to AMA’s clients for solving their challenges for today and tomorrow. Dan has always looked to do great things, like achieving an industry leader-level satisfaction rating for Nissan with automotive mobile apps, voice assistant integrations, and connectivity feature offerings. In fact, Dan did some of the earliest research at Ford on customer acceptance of hybrid electric vehicles, Bluetooth, and connected vehicle technologies. George Ayres, Managing Director of AutoMobility Advisors said, “Dan brings wonderful energy and solid experience in mobility, connectivity, and customer experience research to the growing AMA team and will help stimulate our clients to achieve their own greatness as they scale their business.” Dan Teeter said, “I’ve known George since the 1990’s and look forward to helping him and the entire AutoMobility Advisors team, but most importantly our clients, to develop new opportunities and create compelling strategies that help lead the way in the automotive mobility industry.” Dan has a Bachelor’s degree from the University of Pennsylvania and an MBA from the Ross School of Business at the University of Michigan. Go Quakers! Go Blue! Dan is a dedicated husband and he and his wife are the proud parents of two sons. Dan loves spending quality time watching their kids play Ultimate Frisbee for their respective high school and college teams. Before embarking on his automotive career, Dan thru-hiked the Appalachian Trail from Georgia to Maine on his first-ever backpacking trip, proving once and for all that it is possible to succeed if you have a positive attitude and take things one step at a time! https://www.prlog.org/12934948-dan-teeter-joins-automobility-advisors-as-advisory-director.html ContactGeorge Ayresgeorge@automobilityadvisors.com